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Tourism and Hospitality Marketing: A Global PerspectiveBy Simon Hudson
Download PDF Tourism and Hospitality Marketing: A Global PerspectiveBy Simon Hudson
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This textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. Readers are also introduced to contemporary marketing issues such as internet marketing and branded entertainment. Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, power point slides, and a list of additional teaching resources.
- Sales Rank: #3137611 in Books
- Published on: 2008-03-19
- Released on: 2008-02-18
- Original language: English
- Number of items: 1
- Dimensions: 9.13" h x 1.10" w x 7.32" l, 1.87 pounds
- Binding: Paperback
- 488 pages
About the Author
Dr. Simon Hudson is a tourism aficionado, exploring the world, spreading his passion for travel, and enlightening audiences on every kind of travel research from winter sports to film tourism. He has written eight books, and over 60 research articles, many of them focused on tourism marketing. He is the Endowed Chair for the SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina. An impressive title, but it basically means he researches ways to put South Carolina’s tourism industry back on the map and into the black. With an eclectic background in the ski industry, retail, and British and Canadian academia, Dr. Hudson is a fount of international experience, amusing anecdotes, and comprehensive business information. He gets his cosmopolitan and creative ideas from a background at the University of Calgary, Canada, and the University of Brighton, England as well as visiting positions he has held in Austria, Switzerland, Spain, Fiji, New Zealand and Australia. What a great job!
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